We're building a generation that doesn't wait for opportunity — it creates it
JA Montenegro is part of the world's largest youth entrepreneurship education network. Since 2021, we have been connecting schools, young people, and the business community across Montenegro.
"Young people in Montenegro deserve the same opportunities as their peers across Europe. That is why we exist."
How it all started — and why the time was right
Montenegro is a small country with enormous potential. But for years, something essential was missing: a systematic approach to youth entrepreneurship education. While their peers in Scandinavia, Germany, and the Netherlands were learning how to start companies through JA programs, young people in Montenegro had no access to that kind of hands-on knowledge.
In 2021, that changed. With the founding of JA Montenegro, the country became part of a global network active in over 100 countries — a network that helps 12 million young people develop future-ready skills every year.
Today, our programs run in schools across Montenegro, from primary schools to universities. The Student Company program has been recognized by the European Commission as a Best Practice in Entrepreneurship Education — and it is now available to Montenegrin students.
Founded
JA Montenegro officially established in Podgorica as part of the JA Worldwide network.
First Student Company
First Student Company programs launched in Montenegrin high schools.
GEN-E Debut
Montenegrin teams compete at the European GEN-E entrepreneurship festival for the first time.
First Startup Company
Startup program launched at the Entrepreneurial Nest at the University of Donja Gorica.
JA Europe Leadership Summit
JA Montenegro team participates in the JA Europe Leadership Summit.
Mini Company Pilot
Mini Company pilot program introduced for primary school students.
What drives us
Entrepreneurial Mindset
We believe entrepreneurship is not just business — it is a way of thinking. We teach young people to see problems as opportunities and to act instead of waiting.
Equal Opportunity
Every young person in Montenegro deserves access to quality entrepreneurship education — regardless of school, city, or family situation.
Learning by Doing
Our programs are not lectures. Students start companies, create products, manage finances, and compete — learning through real work.
Numbers that speak
1000+
students and pupils
300+
teachers and professors
30+
institutions and partners
12M+
youth in the JA network globally
Our flagship program is recognized by the European Commission as a Best Practice in Entrepreneurship Education
The question is not whether Montenegro has talented young people. The question is whether we give them the tools to turn that talent into something real.
Nikola
Founder, JA Montenegro
What sets us apart
- Part of a network in 100+ countries — our programs are tested on millions of young people worldwide
- Students don't sit and listen — they start a company, create a product, and compete
- The European Commission recognized our flagship program as Best Practice
- Completely free for all participants — funded by the EU and the partner sector
- Winners from Montenegro compete at Europe's biggest youth entrepreneurship festival
JA Worldwide
The oldest and largest youth entrepreneurship education organization in the world. Founded 1919.
Nobel Nomination
JA Worldwide nominated for the Nobel Peace Prize in 2022, 2023, 2024, and 2025.
EU Funded
JA Montenegro programs are co-funded by the European Union.
JA Montenegro Team
The people behind JA Montenegro — working every day to create entrepreneurship education opportunities for young people across Montenegro.
Nikola Mićunović
CEO
Founder of JA Montenegro. Leads strategy, partnerships, and the overall direction of the organization.
Aleksa Milošević
Project Coordinator
Coordinates JA Montenegro projects and programs, supporting their delivery across partner schools and institutions.
Nataša Vukićević
Project & Event Officer
Manages the planning and execution of JA Montenegro events, competitions, and program activities.
Iva Janković
Project & Event Officer
Supports project implementation and event organization, ensuring smooth delivery of JA Montenegro activities.
JA Montenegro Board of Directors
The people who guide the strategic direction and governance of JA Montenegro.
JA Montenegro Strategic Partner
University of Donja Gorica
JA Montenegro Partners & Supporters
